The group consists of: Jetstar Airways in Australia and New Zealand, wholly owned by the Qantas Group. We pay respect to Elders past, present and emerging. Another important factor for strategic management which has a significant effect on cultural norms and value of the organisation is the organisational structure. (Hill & Jones 2015 pp.445-446) Jetstar group is made up of Jetstar Airwaysin Australia and New Zealand which is wholly owned by the Qantas Group, Jetstar Asia Airways which is based in Singapore and run by a local company, Newstar Holdings (51% share) together with Qantas group (49% share), Jetstar Pacific Airline ,based in Vietnam which is 30% owned by Qantas and majority shareholder is Vietnam Airlines and Jetstar Japan which is run by partnership agreement between Qantas group, Tokyo Century Corporation and the Japan Airlines. Speaking Polymath is a vibrant and insightful blogging platform that presents intelligible articles and extensive guides on a wide spectrum of academic and corporate fundamentals. Then, there is a manager appointed to oversee the team assigned to complete each project. Virgin Australia has announced six appointments to its 10-member executive leadership team, under new chief executive Jayne Hrdlicka. 7 Types of Organizational Structures +Examples, Key Elements She also practised as a lawyer with Freehill Hollingdale & Page (now Herbert Smith Freehills), where she specialised in corporate work, and spent several years as a lecturer in the Faculty of Law at both the University of NSW and the University of Sydney. As per the 2017 data, the company provides employment to more than 26,000 people across the globe. BEc, FCA, FAICD| Independent Non-Executive Director Age: 69. BA (Syd), MA (Oxon) | Independent Non-Executive Director Age: 70. CEOs of the Jetstar network of airlines are:Barathan Pasupathi (Jetstar Asia), Masaru Kataoka (Jetstar Japan). Her executive career with Ericsson spanned more than 20 years in which she held finance, marketing, sales and leadership roles. Michael L Estrange was appointed as an Independent Non-Executive Director to the Qantas Board in April 2016. Jetstar Asia Airways Pte Ltd, BRN: 200403570D. These papers are intended to be used only for research and reference purpose only), Copyright 2015 - 2021 Assignmenthelp4me.com 34 Becharry Road, Blacktown NSW 2148, Sydney, Australia, A glimpse of Qantas organisational structure, Alan Joyce - A man of perfections, management and empathy. Serving as the Chief Executive Officer and Managing Director of Qantas from November 2018, Alan Joyce has been the man behind few of the biggest transformations at Qantas. In 1938, full cabin service was introduced in empire flying boats which linked the two majors Sydney and Singapore. The Board endorses each of the Australian Securities Exchange (ASX) Corporate . She has extensive experience in corporate advisory work, particularly in relation to mergers and acquisitions, corporate restructures and general corporate activity. Antony Tyler was appointed to the Qantas Board in October 2018. Relationship behaviour is the extent to which the leader engages in communication with the followers by means of listening, providing personal encouragement, recognition, and coaching. He has served as the Executive Chairman of the Leo Burnett Group and Director of Fairfax Media Limited. On Jetstar Asias short haul flightsa variety of snacks, beverages, hot meals, comfort items and duty free goods are available for purchase. Jacqueline Hey is a member of the Audit Committee and was appointed to the Qantas Board in August 2013. He is Chair of the Nominations Committee. He has also worked in travel retail and as a strategy consultant. He is also a Director of a number of controlled entities of the Qantas Group. Project-based. The vision for the company was crystal clear to fly overseas and rule the world. Since 2018 she has also been on the board of the Great Barrier Reef Foundation. The Jetstar group in totality provides a count of over 4000 flights per week to over 75 destinations spread across 17 countries. She is Chair of the Remuneration Committee and a Member of the Audit Committee and a Member of the Nominations Committee. Take your travel to the next level with Jetstar Business Class. 2019-Seoul Jung-gu-2057. Serving as the Group Executive to Associated Airlines and Services to QANTAS Group, John Gissing also serves many additional responsibilities. It in fact enjoys a highly reputed name in Australia and employs a huge number of Australians and people across the globe. Antony Tyler, is the Chairman of the Safety, Health, Environment and Security Committee and also a member of the Nominations Committee. The man behind the management of the QANTAS human resources, IT and strategy, Rob Marcolina has made considerable transformations in the companies across the Qantas group. This model assume people are not intrinsically motivated and like to be told what to do. According to Qantas annual report FY2018, Jetstar Group reported underlying EBIT of $461 million, a record result in an increasing fuel price environment and Jetstar Domestic delivered record earnings of $311 million which shows Jetstar is achieving its financial goals and having improvements. How broad is it? Jetstar Airways Pty Ltd, ABN: 33 069 720 243. The Jetstar Group Chief Executive Officer is Stephanie Tully. The structure addresses how jobs are delegated, how the hierarchy of employees is designed and the way in which workers are organised, or grouped, into their department or individual roles. Do you have a 2:1 degree or higher? Vanessas previous role as Chief Customer Officer of Qantas commenced in February 2018, with responsibilities spanning all aspects of the customer experience and strategy. Jetstar is an airway company that is based in Australia. Mr Sampson was Executive Chairman ofthe Leo Burnett Group from September 2015 to January 2017, and National Chief Executive Officer from 2008 to 2015. Hierarchical and flat organisational structures - BBC Bitesize After starting his working life in technology and innovation, he progressed into executive leadership roles covering financial, commercial and operational accountability. An Analysis of Jetstar's Business Strategy Introduction Launched just 8 years ago, today, the Jetstar Group consists of a network of value-based air carriers that deliver high quality air passenger services for budget-minded travelers across Australia, New Zealand and the Asia Pacific region. Also, the results of the act are supposed to be either rewarding or punishable, depending on the degree of achievement. He has held senior leadership and strategy roles for a number of leading communication companies in Australia and overseas, including as Managing Partner for DArcy, Strategy Director for The Campaign Palace and Head of Strategy for DDB Needham Worldwide. Geographic structure provides good coordination and control since several regional hierarchies are formed to take over the work which make the organisational structure short and flat where bureaucracy is less and productivity is more efficient. (Qantas 2019) By applying the management theories to test Jetstars strategy success, it can be concluded that the strategy implementations are aligned with their Leadership, organisational culture, organisational structure and human resource policies and it is the integral element of success in organisation. To export a reference to this article please select a referencing stye below: If you are the original writer of this assignment and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! He also manages the integration of ESG in to all aspects of the business. He is a Non-Executive Director of Bombardier Inc, BOC Aviation Limited and Trans Maldivian Airways Limited anda Fellow of the Royal Aeronautical Society. They are visionary like charismatic leaders but they stay for and provide energy and support during the change process. Singaporean Travel Agent License No. Richard Goyder AO BCom, FAICD | Chairman and Independent Non-Executive Director Age: 62 Richard Goyder was appointed to the Qantas Board in November 2017 and as Chairman in October 2018. Qantas belongs to Oneworld, which is the world's biggest airline company which assures high quality.of service at every step. You can board first, bring more carry-on baggage, relax with a glass of wine, recline your seat further, enjoy . He has witnessed the qchange and has even become the reason of change, which is why his leadership is considered to be highly appreciated and valued in the business world. Once a fare is selectedcustomers have the option to add a bundle of extras,whichcan includechecked baggage,seat selection, in-flight products, fare flexibility, lounge access and Qantas Frequent Flyer Points. Thus, it is extremely important for every leader to adopt an attitude which is helpful and motivating as well. The literature review discusses the limited number of studies of the carrier-within-a-carrier (CWC)or "airline-within-an-airline" (AWA)approach, in which researchers have identified the difficulties involved in establishing two separate airlines on different business platforms that share the . It started its operations on 16th November 1920 in Queensland. There were times when QANTAS was about to doom, but with the guidance and leadership of Alan Joyce, QANTAS, is today shining as the brightest star in the Australian economy. He has developed his professional expertise by taking up many crucial roles in his career such as the Director General and Chief Executive of the International Air Transport Association and a member of Cathay Pacific Airways Limited. We acknowledge the Aboriginal and Torres Strait Islander Traditional Custodians of the land on which we work, live and fly. Markus holds an MBA from Australian Graduate School of Management and a Master of Science in Industrial Engineering and Management from University of Linkoping, Sweden. It is based out of New Zealand and has its operations spread across the regions of Tasman. These subsidiary airlines are run by their own regional CEOs and Gareth Even is the CEO of the whole Jetstar group. The clear cut strategy of Qantas focuses on the overall development of the company. Paul Rayner, happens to be the Chairman of the Remuneration Committee and a member of the Nominations Committee. (Hunter 2006) The benefit and reward system at Jetstar include access to a range of finance, health and wellbeing programs for balancing and managing stress, fatigue and finances. We set the standard for low fares, fun travel and great value. QANTAS was formed in 1920 in Queensland and in 2020 it celebrates its completion of 100 years of continuous service of safety and precision. (Jetstar 2019) This type of culture fall into the category of involvement culture but at the same time, Jetstar is using adaptability culture to respond the fast-changing environment by encouraging team members to utilize their different skills and experience and be innovative and adventurous. And discounted travel benefits for the Jetstar employee and their nominated partner which include airfares discounts, deals for accommodation and car hire and travel insurance for both domestic and international travel which can be used within the Qantas Group and other partner airlines. Previously, Markus served as the Executive Manager of Network, Revenue Management and Alliances, where he was responsible for a large part of the commercial strategy for Qantas International and Qantas Domestic. As Chairman of an IT business that was ultimately sold to a US private equity firm, Andrew gained valuable commercial insight as well as practical governance and board leadership. (Qantas 2019) Jetstar is using cost leadership strategy where the business trying have the lowest cost in the industry to compete in broad market. Organizational structure is the backbone of all the operating procedures and workflows at any company. You can also read a short biography of each of these executives. On long haul flights (Boeing 787-8)economy class passengers can choose to pre-purchase a variety of meals, entertainment, and comfort options to customise their flight experience. Transformational leaders are the ones inspire change and innovation. It covers this business with a fleet count of more than 120 jet aircrafts. Andrew holds a Bachelor of Commerce, Bachelor of Laws from UNSW, a Master of Laws with First Class Honours from the University of Sydney, and a Master of Business Administration (Exec) from the AGSM. Bamber, GJ, Lansbury, RD, Rainthorpe, K & Yazbeck, C 2006,Low-cost airlines product and labor market strategic choices: Australian perspectives. 02495. The group has been ensuring profitability to its various shareholders including customers and employees much because of the extensive knowledge and independent work culture it has brought into function. The various professional responsibilities which he has shouldered in his career include heading the National Security College at the Australian National University, being the Secretary of the Department of Foreign Affairs and Trade and Australian High Commissioner to the UK from the year 2000 to 2005. With the modernisation of the world and the increasing requirements of travelling, QANTAS has launched this specific regional airline for the people of Australia. An independent air freight service business, which is believed to be the largest in Australia, Qantas Freight ships over 4000 items of air freight to more than 500 global destinations daily. He is accountable to lead a number of teams which are further responsible for handling legal, governance, compliance and business integrity matters. A Tuesday evening. This includes 78 A320 NEOs (New Engine Option), which reduce fuel consumption by 15 per cent. She is an inspiration for many and serves as the Chair of Bendigo and Adelaide Bank, in effect from 29 October, 2019. We're here to answer any questions you have about our services. She has taken up the roles of being the Chairman of the Audit Committee, a member of Safety, Health, Environment and Security Committee and a member of the Nominations Committee. It refers to an innovative business model of Qantas led by Data, which helps in driving the loyalty of Qantas customers and partners through its programs named as Qantas Frequent Flyer and Qantas Business Rewards. Business class passengers enjoy wide comfy leather seats in a separate cabin and inclusions such as meals, entertainment and comfort packs along with seat selection and additional baggage. He has gained significant 20 years of experience in communication and marketing. Belinda Hutchinson was appointed to the Qantas Board in April 2018. Mr Joyce is a Director of the Museum of Contemporary Art Australia and the Sydney Theatre Company. It is certainly because of the assertive goals of Alan Joyce and his ability to make his members move on his visionary path, that he along with his QANTAS group members have achieved such great heights of success. In some region, there is a downturn, and so it is quite severe in some rural areas. The categories for the same range from travel to retail, financial services to health and well being and other food, wine and small scale businesses. As Group Executive for Corporate Affairs, Andrew manages media and government relations, industry affairs and employee communications. Jetstar has a strong and unique culture supported by our values: Being safe and responsible Being energetically efficient Working as one team Having a consistently can do attitude Genuinely caring Being passionate about enjoyment These core values underpin the way we work. Customers can choose between two types of fares Economy or Business (on selected international flights). During his five years at Jetstar, Dean focused on raising the bar on personal and operational safety, improving operational reliability and delivering an improved customer and employee experience through digitisation, process re-engineering, new product development and major organisational restructuring. He is a member of the ACC General Counsel Advisory Board, and ACC Australias GC100 and Advocacy Network. Qantas is using portfolio and diversification strategy and focus on premium Business market while Jetstar is focusing on leisure market. Moreover, Qantas flights look forward to maintain a healthy relationship with its internal and external public. In addition to this, it prioritizes the safety of its customers and people. At a minimum, your org structure should include employees' titles and basic hierarchies. He manages all these sectors for the Qantas group on a worldwide scale. In the earlier phase of her professional life, she shouldered various professional roles such as being the Managing Director of various Ericsson entities, the Director of Australian Foundation Investment Company and a member of the ASIC Directory Advisory Panel. There are various a risk in Jet star marketing strategy is that it is in shape with the endorsement of economic expansion, tourism and replacing people into different regions. Collectively the Jetstar Group offers more than 5,000 (pre-covid) flights a week to 58 destinations in 18 countries and territories across the Asia Pacific region.