Be sure to have a contact form on your page as well as anything else you can think of that will allow people to get in touch with you., This is very important because if someone cannot easily get in touch with you they may simply go away without giving you any information or feedback that may be helpful. Next time you want to check in with a prospect, try swapping out the overused touching base email with more substance. By Graham Collins January, 2023 6 mins. Many of our other clients in a similar role to yours swear by it.. The other party may not be able to give an immediate answer, creating an awkward situation. The problem is that easy and effective dont always go hand in hand. This means doing away with well-worn, yawn-inducing office jargon. Use them in combination with or to inspire your own creative ways to continue conversations. After all, without the opportunity to face your prospect and pitch them properly, even the best sales pitches are worthless. Become a sales email master with this 6-day sales email boot camp. Maybe its that youre approaching a deadline, or you have a case study relevant to them, or you discovered a trigger event. Example: Hello [contact name]. By signing up, I agree to Coppers privacy policy & terms of service. 8 Subject Lines That Will Get That Networking Email Opened For example, instead of writing: "Hey, how are you?" Just sign in to your email account, dash off a few lines of friendly text and your work is done. That way you can do one of two things. Events like promotions, product launches, and new rounds of investment present a great opportunity to reach out to your prospects and customers in a way that comes off as natural. Powered by Writing Craze. Personalization is easy in Mailshake with mail merge, which fills in names, companies, recent awards, and other personal details about your recipients. Subject lines are important for touch base emails. Reality #6: Follow-up gets 16% more opens, 18% more replies than similar variations. And like most of us, theyre receiving an avalanche of email each day that cant possibly all be read and responded to. This type of subject line lets the recipient know that youre just checking in, without being overly demanding or needy. You can follow up with a calendar invite or another suggestion. Use case 1: A trigger event occurred A trigger event is any action that suggests a lead is considering purchasing your product or service. Finding the right CRM platform comes down to asking the right CRM software questions before the purchase. 2023 RingCentral, Inc. All rights reserved. Why it works: People inherently want to be helpful, even if theyre busy. Want to stand out from the dozens of competing emails? When working on large-scale projects involving multiple stakeholders, youll often have to request information from your colleagues or partners. Why it works: Research suggests that 92% of all salespeople give up after just four nos, but that 80% of prospects say no four times before saying yes. That doesnt mean you can get cocky after the fourth touch and assume the deal is done. Just make it clear that youre still around, paying attention, and happy to help. Hey [First Name], I sent you an email about [proposal] last week. Do you ever feel like sending a thank you email is a superfluous task? Aim for sincerity and be complimentary without gushing. The ideal length of an email subject line varies between mobile, desktop, and tablet devices, so keep this in mind as you craft the perfect one-liner for your sales email. Share product ideas, get answers, and learn from other users. "Last chance". If you really want to move the deal along, its time to stop being vague and start asking for something concrete. Thank you! This proactive measure lets them know that your company has their best interests at heart, and gives you a better insight into the specific issues facing the players in their market. Have they forgotten about you? Research reveals that sending recap emails later in the week decreases reply rates to 2 percent. I think it could help take [their company] to another level. Are you still interested in this project? A Positive Affirmation Touching base email subject can also be a simple positive affirmation. "To touch base" with someone means "to contact someone" or "to renew communication" with that person for some official or formal reason. 16 Follow-Up Email Subject Lines to Steal for Your Next Campaign If you have a list of points that you want to make, try to format the subject line in a way that will make it easy for the reader to scan. For instance, it works best if you had previously invited them to something and they never responded, or if youre now inviting them to something in that email. I thought you might find it just as interesting as I did. 2. Example: Hey [prospect]. "Let's touch base" is a vague an annoying buzzword as revealed by Glassdoor survey. "Touching base" is a popular idiom primarily used in business circles. I'm doing well today, and I just wanted to let you know." Touching base emails can seem like an easy way to reach out and connect with clients. . Send me over a few times that work this week. So how can you make sure that your subject line stands out? Either way, this subject line is getting opened more often than not. They say, Lets have a conversation about well, something.. Why it works: Everyone is aggressively pitching their product these days, talking about how great they are and in effect consistently pushing people away. points! Build, distribute, and manage compensation plans, Automated, transparent commissions motivate reps, Reconcile and schedule commission payments, Centralized performance management saves hours. "Touching base" simply means getting in contact with someone. Its worth noting this likely shouldnt be your go-to approach for all customer interactions. Because the email is generic, easy to put off, and overall uninspiring. Reason to Reach out: The prospect just hired a new employee on their team. Send automated and handwritten personalized thank you emails and notes to clients with this step-by-step guide on how to thank customers for their business. email subject line mistakes - Net-Results This creates the opportunity for you to meet them in person without forcing the matter. Prospect: Wasnt interested at the time and didnt give you a good time to follow up. The best email subject lines stop you in your tracks as you skim through your inbox. Do the opposite of what you normally would, and you might find the results surprising. Why it works: When one person sets an expectation, it drives another persons behavior to be in line with that expectation. If thats something youd like to discuss, let me know and I can arrange a brief call.. What to do during a meeting: Take notes using one of these 4 meeting minutes templatesso you dont forget 75% of whats discussed. Ultimately, youve got to run your own tests, read up on the latest email findings, and check out the tests others are doing. The best email subject lines are under 5 words. Your submission has been received! You can also try adding your own subject line to the mix to see how it compares. Here's how building a workflow automation like this looks in Copper: You can also integrate your CRM with a calendar tool like Google Calendar, so youll get alerts reminding you about your tasks no matter where you are or which device youre using (in case you just so happen to not already have your CRM open). All rights reserved. Email marketing has always been an important part of any companys digital marketing strategy Are you looking for some creative teaser email subject lines ideas? Sometimes you want to touch base with a colleague or business partner who you need information from. Learn how to provide better customer serviceand get more responses. And while theres no magic formula for creating irresistible headlines, there are some subject lines that tend to get more opens than others. Subject Line #5: Loved our chat. They gave permission to circle back later, 5. If you'd like additional feedback on your sales processes and workflows to make sure no prospects are slipping through the cracks, schedule some time with us. exclamation! That's concerning to some people and if you have informal conversations with them about their work, consider that it may not be something they want to talk about with everyone else. It's just screaming, "I want to take from you!". Wed really love to see you there.. Theres nothing entertaining or interesting about it at all. what follows your cold emails or initial conversations. Its been a few weeks since weve talked! But what exactly makes for a good subject line? In this post, we'll look at what follows your cold emails or initial conversations when sending your "touching base" follow-up emails (yes, this impacts open rates and how many responses you get from potential clients) and nine ways to send a sales email that doesn't just say, "Let's touch base": So, before we go over what to say in your touch base emailswhen should your sales team send them? You dont want to sound too general, but you dont want to come across as a stalker either. Each additional word in the subject line decreases the open rate. Customize plans with accelerators, bonuses, and more, by adjusting 9 variables. Your messages have to resonate from the get-go. Which is the first step in getting them to touch base with you. What are your thoughts on using touch points in email marketing? Sometimes youll want to touch base with a colleague who youd like to get information from. Check our schedule and sign up for our online events. 3) Use an attention-grabbing headline. Email Subject Lines for Sales | Checking In, Touching Base - Yesware Example: Hello [ex-client]. I hope youve been getting the most out of [your product or service]. Introduction using the recipient's name (e.g. You made a connection and want to stay on their radar, Pleasure chatting with you, [prospect name], They gave permission to circle back later, Adding a touch of urgency and specificity. Touchy subject? Have you ever considered doing [actionable tip]? What problem has nobody been able to solve for you? Again, notice here that you dont need to include a hard pitch or a request for a specific commitment. On the brevity front, a subject line thats only two words will always stick out in their inbox amongst the run-on sentence subject lines of most marketing messages. The recipient knows what you want, why you want it, and has a couple options for getting in touch. There are countless ways to customize the suggestions above. The Dos and Don'ts of High-Performing Email Subject Lines - HawkSoft You don't want something like "hey, just checking in, how are you?" Weve compiled a list of 15 great ideas to help jump start your next email. Here are 10 follow-up email templates to help boost your sales. It is a simple way to show that you are paying attention and are interested in what others have to say. Your prospect just sat through a call with you and will still be invested in the conversation. But a pro tip here is to ditch any unsubscribe links, whitelist requests, or housekeeping verbiage at the top of your email that might unintentionally show up in the snippet. Originally published Apr 01, 2020, updated Feb 07, 2022. Try writing: "I hope that you're feeling great! It has that added bonus also of providing a local feel and personal touch to the email. The touch-base email can send a strong message that you are invested in this process alongside your candidates and that you respect their time. And if you have a suggestion for replacing lets touch base or other boring business phrases, let us know on Twitter! The prospect expresses mild interest, but theres no budget until later in the year. If youre running a small business, you probably know that regular contact with your prospects and customers is essential for building those relationships and solving customer issues quickly. Many automation platforms, like Mailshake, connect directly with your CRM and many other tools through native and Zapier integrations. In this post, well explore different alternative ways for you to successfully reach out to your prospects and customerswithout resorting to unimaginative touching base messages. When being nice and inquisitive got you nowhere, 16. As your subject line word count goes up, your chances at an open go down. The touch base email has a bad reputation because a lot of sales reps and SDR teams send lazy follow-up emails like the example above. You write (adsbygoogle = window.adsbygoogle || []).push({}); Copyright 2023. If you need more ideas, consider topics such as who's new, a project update, or news. The trick is to be respectful and gentle in your approach. A subject line like this gives your readers a . In fact, follow-up emails achieve greater response rates than initial emails. If you have a specific topic that you want to discuss, be sure to include it in the subject line. It was great to share some of the latest research on touching base email subjects with you. That way you come off less spammy. 5 Best Practices for Email Subject Lines to Boost Open Rates Grab the free report. Or even better. Manage clients and deals from one central place. But, what should you say in your emails? This helps the recipient to see the sincerity of your email. To truly deliver on a subject line like that, though, youve got to follow through in the rest of the message. What are they passionate about? In fact, one in four employees regards it as the most annoying office buzzword around.1 The expression doesnt stand out or convey anything particularly meaningful to those who read itmaking it far from ideal if you want your emails to be opened, read, and replied to. Have you been seeing the same issues? The result is that they end up scanning subject lines and skimming the first sentence or two to assess worthiness, interest, and urgency. Lets be real though: a lot of people like to sync their lives to Google Calendar regardless. And a generic lets touch base email just isnt going to cut it. The 117 different approaches to the email subject line that weve compiled in this blog post, should give you plenty of ammunition for your own emails. The 177 Best Email Subject Lines & Templates - WordStream Lets touch base emails are boring. This is especially important if you are sending out emails to a lot of people. in names, companies, recent awards, and other personal details about your recipients. Here are a few critical parameters to consider while writing touch base emails: Short and Candid Subject Line: Sure, "Touching Base" has become one of the widely-used office jargon but using it as a subject line can be a bad idea. As youre reading, watch for tips and tricks about how. The conclusion is short and sweet and reiterates the main points of the message. We mostly touch base with a person or a group of people when we want to discuss some important information in line with a common goal. This email subject will make people feel good about themselves, which is just what they need after a long day. What is the recipient supposed to do next? Created by Outlancers. These brief follow-up emails can work well in scenarios where there might not be a need for more extensive dialogue. News, stories and latest thinking on sales, marketing and more. 4. couldnt resist sharing this article/video/etc. While this follow-up technique isnt necessarily a bad one, there are alternatives that could garner much more exciting results. Why it works: Sometimes being blunt can break down barriers. Tell them what you can do for them. Why it works: If someone gave you the go-ahead to contact them in the future, this subject line conveys that youve talked to them before, while still sounding conversational and friendly. Getting past the noise of the inbox is no easy feat, which is why knowing how to write effective follow-up email subject lines is crucial. Didnt want to forget to follow up with you about, Wanted to make sure I hadnt lost your attention on, Just checking if youre still interested in, @[name] any chance we can touch base this week about [project/topic], Following up on our conversation about [project/topic]. We all have a tendency to look at the first few words of the subject line before we actually open up an email, so be sure to place your most important words first. Spend time ensuring your emails are helpful and you won't have this problem, allowing you to send emails in series that really convert. Heres another benchmark email analysis of 386M emails. 6) Dont make a statement that can be interpreted as rude or unprofessional. As Josh Slone at LeadFuze says, The more you personalize your subject line, the more benefits you can reap. A touching base email subject will also help you make a good first impression. For instance, you can send your initial email, then call a couple days later, follow them on Twitter the following week, and try emailing again a few days after that. Pro tip: Try A/B testing to find what works best, especially if youre sending your invite to a wide audience. The system also includes conferencing, business SMS, and online fax functionality: Learn more about the best cold calling software for small businesses. Experimenting with your subject lines is an absolute must. 4) Be specific. Some simple questions you can ask include: The body copy following this subject line could also take an approach of removing all mental energy by providing numbered options they can choose from. This will help to narrow down what your email is about, making it easier for the reader to decide whether or not they should open it up. How To Write a "Touch Base" Email: Definition and Uses Copyright 2023. 35. Have you tried [local restaurant name] in [their city]?. Sound familiar? With a little creativity and a dash of personalization, you can write an email subject that will stand out in a recipients inbox and pique their interest. To help your follow-up emails rise to the top, here are 16 follow-up email subject lines you can use to push past all the noise in the inbox and start more conversations. The follow-up email is also important to send after phone calls, meetups, in-person introductions and networking events. Follow-up After Following Up Subject Line: Fun facts you didn't know about (Company Name). Its probably too pushy to try to snag a sale via email. Touching base email subject examples:1. Its what email senders hope and dream for. Reason to Reach out: The prospect posted something on Linked In. The benefits of using a Touching Base email subject line are twofold. Congratulations on the new rolecant say Im surprised! Youll need something a little more imaginative and precise in order to get through to your contacts. (It's believed to derive from baseball, where a player must touch four bases to score a run.) Good Email Subject Lines for Touching Base, 113+ Best Confirmation Email Subject Line Ideas, 113+ Best Email Subject Lines For Sales Ideas, 109+ Best Spam Subject Lines Samples & Examples, 101+ Catchy Football Subject Lines Examples, 103+ Unique Mortgage Email Subject Lines Ideas, 103+ Unique Winback Email Subject Lines Example, 111 Catchy Free Shipping Subject Lines Ideas, 101+Unique Sneak Peek Email Subject Lines Ideas, 111+ Unique Fashion Email Subject Lines Ideas. Lets schedule a 10-minute call. But never fear! Youre not alone. But in the end, it only scored them a 1.9 percent reply rate. The goal of this question is to find out whats personally important and meaningful to the prospect. People are inherently curious and often cant resist learning what those next steps are. The Ideal Touch-base email subject examples:If you want to remind yourself of the ideal, consider writing an email subject like this: "Looking forward to a fun night tomorrow." What to do about it: Take one minute to tailor your subject line to the value you provide in your email. By touching base in two ways, you are showing your continued commitment, flexibility, and availability. Its easy to dismiss someone asking for a potential meeting sometime soon, but when someone asks you for a meeting at a specific date and time, the typical response is to check your calendar. Its best to pair this subject line with some sort of provocative statement, useful content, or other resource the recipient might find valuable. and content, so you can measure and compare results right from your platform dashboard.
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